Earlier in the previous week, Mindshare, the largest media agency of GroupM, revealed that it just won a new business summing up to Rs 1,100 crore within the first nine months of 2018.
As per the announcement, Mindshare revealed that it won 30-plus new accounts, that includes SBI Life insurance, Disney, Intarem, Unilever Digital business, Group SEB, IHG, Coverfox, Urban Clap, Brussels Airlines, Unibic, Saloni Oil, Specmakers, Heritage Foods, Mobiistar, Frankfinn, and Hindware.
As per reports, In this ongoing year along with the account wins, Mindshare India has also achieved almost 200+ awards wins.
In a statement, Mindshare revealed that for the current year it took more of a strategic approach while focussing more on emerging business models, markets and categories. The company also said that for the entire process it specifically dedicated a team of experts in strategy, project and category management.
Speaking on the account wins, CEO of Mindshare, South Asia, Prasanth Kumar said, “For everyone who is a part of Mindshare, 2018 has been a really exciting and rewarding year. With each and every reward won it felt like a milestone was reached which thrives us to enhance our performance and efficiency and keep all our clients happy.”
CEO Prasanth further added, “The fact that makes things even more special is that we won these awards across all our head offices. We feel extremely proud that all our businesses have been a crucial part of this achievement. It really encourages us to serve our clients with more dedication and focus.”